Complete Feature Catalogue

One tool, from the first question to the final insight.

Everything below is built in. No plugins, no spreadsheets, no stitching five apps together.

✦ Create with AI

From an idea to a full survey

Start from a sentence, a website, or a document. Lark AI drafts the whole thing, in the right order.

AI Studio Core

Prompt to survey

Describe what you want to learn in one sentence and Lark AI drafts the full survey, choosing the right question types and a sensible order.

Lark AI Interactive StudioMode: Auto-Draft
>"Create a 5-question customer onboarding survey for a mobile app"
✓ Auto-Selected NPS✓ Skip Logic Guard✓ WCAG AA Verified
🌐

From a website

Paste a URL and Formlark reads the page to draft a survey that matches your product or brand.

📄

From a document

Upload a PDF or Word file and turn its content into a structured survey automatically.

🧪

Sample responses

Premium

Generate realistic sample answers so you can see how analytics will look before you collect a single real response.

⚡ AI Copilot

AI helps at every step, not just the first

Formlark keeps assisting while you build, and you stay in control of every word.

✏️1-Click Polish

Rewrite a question

Make any question shorter, clearer, or less biased in one click, keeping its meaning.

"Is product good?"
✦ AI Polish:"How satisfied are you with product quality?"
Smart Add

Follow-up suggestions

AI proposes natural follow-up questions based on what you have already asked.

1-Click ActionActive
Survey Audit

Quality score

An AI review scores your survey and flags leading, double-barrelled, or missing questions.

Survey Audit Score98/100
Logic Guard

Smart branching

AI suggests skip-logic rules, and every rule is validated so your survey can never loop.

1-Click ActionActive
🖼️Vision AI

Alt text with AI

Vision AI writes accessible descriptions for question and logo images so nothing is left undescribed.

1-Click ActionActive
Auto Theme

One-click branding

Upload a logo and Formlark samples a brand colour from it, or pulls your branding straight from your website.

1-Click ActionActive

🧩 // Build & Logic

Powerful building blocks

One schema, three layouts, and branching that adapts the survey to each respondent.

LIVE FLOWCHART ENGINE✓ Forward-Only Loop Prevention Active
Q1: Satisfied with service?
──── IF "YES" ────►
Jump to Q3: Rating Scale
──── IF "NO" ────►
Jump to Q2: Open Feedback
🧩NODE_01

Three layouts

Show your survey one question at a time, as a classic form, or as a conversational flow. Same survey, your choice of feel.

NODE_02

Branching & skip logic

Jump, end, or disqualify based on answers, forward-only so a survey can never loop, with a live flowchart of every path.

📚NODE_03

Question bank

Reuse ready-made questions from a curated library, your own saved bank, and a shared team library.

🎨 Design & Branding

Surveys that look like you

Theme everything from a single colour, add media, and make it unmistakably yours.

🎨

Brand colour palette

One colour themes the whole survey. Text contrast is measured for WCAG, in both light and dark.

🔤

Custom fonts

Pick from a curated set of Google fonts to match your brand voice.

"Aa Bb Cc 123 — Custom Google Fonts"
🌄Premium

Media backgrounds

Set a full-bleed image, video, or YouTube background with an overlay scrim for readability.

🖼️Premium

Screen images

Add images to your welcome and thank-you screens for a polished first and last impression.

🗃️Premium

Media library

Upload once and reuse everywhere. Crop by URL with no re-upload, and uploads are securely signed.

📷Premium

Stock photos

Search Pexels and drop photos straight into your library, ready to crop and reuse.

🌐 Multilingual

Speak everyone’s language

Translate once, reach globally, and keep every answer aligned across languages.

Live Translation Switcher:🌐 EnglishEspañolالعربية ↔日本語Deutsch
100+ Languages

One-click AI translation

Translate the entire survey into any language in a click, then fine-tune anything.

↔️RTL Native

Right-to-left support

RTL languages render with the correct direction and alignment automatically.

✍️String Control

Edit every string

Hand-edit any translated string so the wording is exactly right for each audience.

🗣️Live Switcher

Language switcher

Respondents pick their language, and answers and analytics stay aligned no matter which they choose.

♿ Accessibility

Accessible by default

WCAG AA is built in, checked as you build, not bolted on afterwards.

100% Deterministic

WCAG AA audit

A deterministic checker (not AI) flags contrast and structure issues, with one-click fixes.

Deterministic Audit Engine100% PASS
Checked automatically on every edit.
🌗Contrast Lock

Contrast-correct themes

Palettes are generated from measured contrast, so text is always readable on your brand colour.

Contrast Ratio Meter21:1 Ratio
⌨️A11y First

Keyboard & screen reader

Every survey is fully navigable by keyboard and works with screen readers out of the box.

[Tab][Enter][Space]Native Focus

🚀 Share & Collect

Get it in front of people

Publish, distribute, and gather responses without stitching apps together.

✉️Campaign Blast

Email campaigns

Send to a contact list with per-recipient links, paced batching, open and reply tracking, and one-click unsubscribe.

Campaign: Q3 FeedbackSTATUS: SENT
5,000
Delivered
68.4%
Opened
42.1%
Completed
🔗

Instant link & QR

Publish and share by link or QR code in a single click.

👥

Contacts

Keep a reusable audience with paste or CSV import that you can reach again and again.

📈

Public result summaries

Share an aggregate-only results page with an AI narrative. Individual answers are never exposed.

⏱️

Close date & limits

Automatically close a survey on a set date or after a number of responses.

📊 Analytics & Insights

Results that read themselves

Live charts, a built-in NPS score, and AI takeaways over your aggregates.

📊● LIVE CHARTS

Live charts & NPS

Watch results roll in as real-time charts with a built-in NPS score and trends.

Net Promoter Score+68 NPS
📝AI Narrative

AI narrative

Turn the numbers into plain-language takeaways written over your aggregates.

"Lark AI Takeaway: 84% of respondents rated onboarding speed as 5/5. Main improvement requested is dark mode preview."

🔒 Platform & Account

The rest of the toolkit

The workspace features that keep everything running and private.

🔔In-App & Push

Notifications

An in-app bell plus optional browser push for campaign, support, and plan events.

💬Built-in Help

Support tickets

Open a ticket and track replies without leaving Formlark.

🗑️Safety Net

Trash & restore

Soft-delete surveys, contacts, and saved questions, and restore them anytime.

📉Consent First

Analytics integrations

Connect Google Analytics and Meta Pixel, gated behind visitor consent.

🔒Privacy Lock

Privacy by construction

Public results carry aggregates only. Respondent text is never published, by design.

🎁No Card Needed

Plans & free trial

Every account starts with 30 days of Premium free, no credit card required.

Ready to build your first survey?

Describe it in a sentence and watch Formlark draft the whole thing. 30 days of Premium free, no credit card.